British bookmaker William Hill has launched a licensed site for Swedish users. The company was able to quickly turn around in the new market after buying bookmakers Mr. Green and Redbet.
The new site is completely focused on the Swedish market and has several innovative features, including "Designer rates." The resource offers localized odds for local sporting events, including ball hockey, floorball and winter sports.
“This is an important milestone in the international development of William Hill. Thanks to a fantastic team work of our teams in Malta, the UK and Sweden, we released the first product to William Hill with a local license,"- said the representative of the William Hill international Patrick Jonker.