The bookmaker company DraftKings has signed a multi-year agreement with the Major League Baseball (MLB). The bookmaker will be the official betting partner of the league.
Under the agreement, DraftKings be able to use the official data, as well as the symbolism of the MLB in their products for betting.
"We are proud to become the official betting partner of the MLB. As a result of this agreement, our customers will receive enhanced opportunities for live bets on all games of the league", - said DraftKings business director Ezra Kucharz.
MLB management believes that the agreement with the bookmaker will be a turning point in promoting innovation in the US betting market.
Earlier, Disney became co-owner of DraftKings sportsbook. The media giant received a stake in the bookmaker during a deal to acquire Fox in March 2019.